Syco Music has offices in London and Los Angeles and is home to several artists. Syco has the exclusive right to sign winners and finalists of The X Factor and Got Talent. Susan Boyle's debut album, I Dreamed a Dream, has sold over 9 million copies, making it one of the best selling releases of the last decade and Syco's most successful release to date. Between 2004 and 2009, Il Divo achieved four multi-million selling albums and in 2007, Leona Lewis became one of the most successful talent show winners when her second single, "Bleeding Love", propelled the album Spirit to 9 million global sales. They have signed three of the most successful bands in the world: One Direction, Little Mix, and Fifth Harmony.
In 2010, Syco began diversifying by adding producer/singer-songwriter Labrinth. Savan Kotecha, who had been writing for Syco acts for several years, also became an A&R Director and set up a joint venture, Kanani Songs. Syco also began forming closer partnerships with other Sony Music Entertainment UK labels. For the first time, Syco entered into an agreement with Columbia Records that would see them work together to launch the career of a The X Factor winner - Matt Cardle.
In 2010, Cher signed a contract deal with Syco Music and resigned in 2014.